Bringing nature into the city

Bundling up for winter’s coldest days does not have to mean forsaking comfort and style. Our Autumn / Winter 2022 collection is defined by a clean balance between the great outdoors and the city, suitable for open air activities as much as urban commutes.

The line between fashion and function has blurred. People are being more engaged with nature which is reflected in fabric choices, featuring eco-friendly fibers, regenerative sourcing and natural dyes. Layering innovative materials adds a sense of luxury to the outdoor-style garments, creating products that mix function and leisure.

‘Friluftsliv’ is the new Hygge. With the outdoors gaining appeal amid lockdowns, and activities such as hiking, camping and RVing on the rise, the Scandinavian concept of Friluftsliv is set to gain traction. Friluftsliv is all about embracing an outdoor-driven lifestyle and acknowledging the benefits – both mental and physical – that come from spending time in nature.

Our colors are derived from nature, where greens are at the heart backed by more traditional utility and nature-based themes. Autumnal classics like golden harvest, burgundy and hot pink are warm uplifting brights, giving a moodboast and adding strong yet commercially viable visual contrast.

Discover the Knowledge AW22 collection – bringing nature into the city.

| The Great Outdoors |

The line between fashion and function has blurred.

| Bringing nature into the city |

The Scandinavian concept of Friluftsliv is set to gain traction. ‘Friluftsliv’ is the new Hygge.

Autumn Winter 2022 collection is defined by a clean balance between the great outdoors and the city.

Winter 2022 collection is defined by a clean balance between the great outdoors and the city.

Our collection framework

The style of Knowledge

Motivated by our 1969 heritage, we make clothes that take a stand. It is our mission to provide the conscious consumer with responsible fashion choices, without having to make any compromises when it comes to style, comfort or quality.

The style of Knowledge is about attitude. We are an urban outdoor brand featuring a complete range of timeless, long-lasting utility products made for a wide range of activities. We believe in a multi-functional approach to fashion, offering a total look where urban casual is injected with everything from clean denim to fusion concepts and pure outdoor clothing for adventures in harmony with nature’s elements.

At KnowledgeCotton Apparel we provide the authentic alternatives. Responsible clothing to follow the user through all happenings of life. Always rest assured that a piece carrying the owl meets the highest requirements in quality and responsibility.

True to our spirit of tomorrow.

| A mix of function and leisure |

Colors are derived from nature, where greens are at the heart backed by more traditional utility and nature-based themes.

Layering innovative materials adds a sense of luxury to the outdoor-style garments, creating products that mix function and leisure

| A mix of function and leisure |

Autumnal classics like golden harvest, burgundy and hot pink are warm uplifting brights, giving a moodboast and adding strong yet commercially viable visual contrast.

Our frameworks show the way

To constantly push ourselves and our suppliers to take new steps in responsible innovation, we have embraced a conceptual approach in our product development. It means that we create defined frameworks in which we refine material selection, design, function and manufacturing linked specifically to a product segment.

As part of our ‘take action strategy’, we sometimes do this through collaborations with our Friends of Knowledge or platforms that share our vision for a better tomorrow, our so-called collabs. The goal of our Knowledge frameworks is always to create greater clarity and transparency for both consumers and retailers.

Reborn™

It’s time we start treating our planet as if we’re planning to stay. To protect our natural resources, we need to design out waste to keep products and materials in use. The Reborn™ range is doing just that.

Every piece of clothing in the Reborn™ range is made of recycled and reused materials. Each component is carefully extracted and redesigned to be reborn in a circular system.

Experience the rebirth of fashion.

Reborn™ features‍

Tees & Sweats:

Certificate: GRS / Vegan PETA
Composition: 50% recycled organic cotton / 50% post-consumer recycled polyester
Color: No use of water since the colors come from recycled material

Denim:

Certificate: GRS / Vegan PETA
Composition: 100% recycled organic cotton
95% saving of water
90% saving of chemicals
40% saving of energy

Nuance by Nature™

The color of these garments are selected and perfected by the greatest designer of all time – Mother Nature herself. The natural dye is 100% organic, originating from plants and herbs. No chemicals, only nature’s own nuances.

Show your true colors.

Nuance by Nature™ features‍

Pants, jackets, tees & sweats:

Certificate: GOTS grade 1 / Vegan PETA
Composition: 100% organic cotton

Colors: ‍

‍China Blue – Black Beans
Autumn Leaf – Walnut & Beets
Forrest Night – Spinach
Navy Blue – Hibiscus, Blue Corn & Yellow Annatto
Incense Blue – Hibiscus, Blue Corn & Yellow Annatto

Nordic Legacy™

Inspired by the ever-changing weather facing the Nordic outback, our classic Nordic Legacy™ range is your natural outdoor companion. Genuine long lasting comfort provided by a careful choice of eco-friendly, proven functional fabrics. Hardwearing, windproof, breathable and water repellent.

Designed for a true to nature lifestyle.

Nordic Legacy™ features

‍65% Recycled Polyester
35% Organic Cotton densely woven fabric

WINDPROOF

BREATHABLE

WATER REPELLENT

DENSELY WOVEN

DWR Wax Coating

‍Use KnowledgeCotton Apparel highly functional DWR Wax Coating to adapt water repellency and breathability of your Nordic Legacy garment to suit your specific activity needs. The DWR Wax Coating is made from a carefully balanced mixture of beeswax and paraffin. It is non toxic and contains no chemical additives or harmful substances.

All our garments are produced by certified manufacturing partners using sustainable methods and materials.

All our garments are produced by certified manufacturing partners using responsible methods and materials.

Carbon positive company

As of Q3 2022, we are a carbon positive company throughout Scope 1, Scope 2 and Scope 3. This means that we have done everything we can to minimize our carbon footprint related to our company – real estate, energy, cars, travel, shipping etc. For the rest, including our entire supply chain, we offset it by supporting various climate projects.

Part of the solution

We want to be perfectly clear here, offsetting is not the solution to tackle climate change. As an organization we do everything we can to make reductions of our carbon footprint and we are pretty successful in this task. But there are some areas, such as shipping and transport, where we are very much in the hands of our partners. To continue to be at the forefront however, we do offsetting where we believe progress is currently too slow or too difficult.

We don’t stop here

Climate crisis is global and therefore we must also act globally. We are investing in carbon neutral factories around the world and are also supporting our existing manufacturing partners in becoming carbon neutral. Always hopeful and always open to new innovations that we can embrace.

A closer look at our brand promise

“We design and develop for a new tomorrow. Determined to be one of the game changers
– we take action by sustainable innovation.”
‍

So what exactly are we saying here? “We design and develop for a new tomorrow” means that we are fully aware that tomorrow’s consumers not only demand quick access to new designs, but at the same time require that underlying production processes and consumption patterns do not occur at the expense of ecological and social balance. This is key to us here at KnowledgeCotton Apparel. We design and develop for a new world where the conditions, opportunities and requirements have changed.

By stating that we are “determined to be one of the game changers” we're saying that we want to lead the way. We are pioneers in sustainable fashion and we are determined to continue to challenge the conventions in the fashion industry. Not only showing that change is possible – it is the only way going forward.

“We take action by sustainable innovation” declares our mindset and our “how”. Words may inspire, but only action can make real change. We believe in teaming up with friends, organizations and partners who are the best in their respected fields. It forces us to challenge ourselves, push our methods and mindset, and makes sure that we stay innovative.

Being our trusted partner, you play an important role in delivering on our promise.

A closer look at our brand promise

“We design and develop for a new tomorrow. Determined to be one of the game changers – we take action by sustainable innovation.”

So what exactly are we saying here? “We design and develop for a new tomorrow” means that we are fully aware that tomorrow’s consumers not only demand quick access to new designs, but at the same time require that underlying production processes and consumption patterns do not occur at the expense of ecological and social balance. This is key to us here at KnowledgeCotton Apaprel. We design and develop for a new world where the conditions, opportunities and requirements have changed.

Being our trusted partner, you play an important role in delivering on our promise.

SPRING SUMMER 2022 #2

Autumn winter 2022

Winter 2022 collection is defined by a clean balance between the great outdoors and the city.

Our collection framework

The style of Knowledge

Get to know our brand