Regenerative Organic Certified® – ROC – is a revolutionary certification for food, textiles, and personal care ingredients. It sets the global benchmark for soil health, farmworker fairness, and animal welfare, ensuring the highest standards. KnowledgeCotton Apparel is among the first, and very few, clothing companies to receive the ROC certification.
Regenerative practices work to maximize carbon fixation in the ground by increasing carbon-rich soil organic matter. This creates a drawdown effect of CO2 from the atmosphere, actually reversing the greenhouse effect. This can be a real game-changer in our industry and we fully embrace it.