joyful

expressions to a world in need of fun

Spring Summer 2023

Knowledge by Jonas

Discover the soul of Knowledge through the eyes of passionate surfer and nature lover Jonas Claesson. Artistic interpretations exploring the brand attitude, the vision & the dreams. To be in harmony with nature is our essential statement. United by true to nature values, we are proud to present a set of original artwork by our friend Jonas Claesson. 

Knowledge x Jonas Claesson

| Knowledge by Jonas |

Original artwork by Jonas Claesson.

| Knowledge by Jonas |

To be in harmony with nature is our essential statement.

”I'm really drawn to images that are like a snapshot that tells a story.”

| Knowledge by Jonas |

United by true to nature values. Original artworks by Jonas Claesson.

| Knowledge by Jonas |

Scandinavian artist, surfer, and adventurer Jonas Claesson.

Creating memories

The awesome feeling of being on the move together. The journey more important than the destination. Because good memories are created with true friends and a passion for adventure.

Joyful

Spring / Summer 2023 Collection

The season’s key theme brings color, vibrance and playfulness to everyday items. A returning optimism after a unique period of global constraint revives a sense of positivity where bold choices through prints, styling and blocking are adopted. 

Expressive colors are embraced to energize the basics. Contrasting components are a recurring theme, combined in fun and spontaneus ways. Embroidery and printed details pick out design features such as pocket bindings and linings. Cords, tab details, fun buttons, snaps and zipper pullers are used to elevate simple pieces.

The joyful palette is composed of bright colors, inspired by the golden hour. From tranquil blues, to uplifting ochres and pinks. Oversized prints and patterns, including florals, are ever-present design elements.

Community is key. Brands that enable people to connect around global stories and values will have a stronger impact. In 2023, consumers will demand products and experiences that brings joy to everyday life.

Introducing the Knowledge Spring / Summer 2023 Collection – bringing joyful expressions to a world in need of fun.

| Joyful |

The season’s key theme brings color, vibrance and playfulness to everyday items.

| Joyful |

Expressive colors are embraced to energize the basics.

| Joyful |

Oversized prints and patterns are ever-present design elements.

| Joyful |

Cords, tab details, fun buttons, snaps and zipper pullers are used to elevate simple pieces.

Thank you
Your friends at
KnowledgeCotton Apparel

We design and develop for a new tomorrow. Determined to be one of the game changers
- we take action by sustainable innovation.