Trees Yes Please

Plant a tree and save the Earth? If it was only that easy! Still, it’s a fact that pines, oaks, mangroves, and many other trees possess some seriously magical powers. Or you could just say they’re good absorbers. Both those with large trunks, fast-growing trees, and native species that thrive in the soil sequester carbon in their trunks, branches, leaves, and roots. Considering some trees can live to be a thousand years or more, their contribution to the planet is truly second to none. 

Righting a wrong

Human activities such as deforestation have profoundly damaged more than 75% of the Earth’s surface. Deforestation and forest degradation alone are accountable for roughly 15% of the world's greenhouse gas emissions. These emissions are a major factor behind the rising temperatures, shifts in weather and water patterns, and the increasing occurrence of extreme weather events. Basically, cutting down trees and plants can lead to climate change, farming challenges, natural disasters, and problems for indigenous people. Of course, what’s done is done – but what we do next is crucial.

What is deforestation?

Deforestation is the process of clearing or removing trees and forests from an area, typically to make space for agricultural activities, urbanization, logging, or infrastructure development. This practice disrupts the natural balance of ecosystems and has several negative consequences.

Loss of biodiversity: 
Forests are home to countless plant and animal species. Deforestation destroys habitats, leading to the extinction or endangerment of species.
Climate change:
Trees absorb carbon dioxide (CO2) from the atmosphere and release oxygen through photosynthesis. When trees are cut down, this process is disrupted, leading to increased levels of CO2 in the atmosphere and contributing to global warming.
Soil erosion:
Trees help prevent soil erosion by stabilizing the soil with their roots. Deforestation can result in soil degradation, reduced fertility, and increased risk of landslides and flooding.
Disruption of water cycles:
Trees play a crucial role in regulating the water cycle by absorbing and releasing water through transpiration. Deforestation can disrupt this cycle, leading to altered rainfall patterns, decreased water quality, and increased risk of droughts and floods.
Loss of cultural heritage:
Forests hold cultural significance for many indigenous communities around the world. Deforestation threatens their way of life and cultural traditions.
Overall, deforestation poses significant environmental, social, and economic challenges. It is a major driver of biodiversity loss, climate change, and environmental degradation. Efforts to combat deforestation include responsible forest management, reforestation, conservation initiatives, and policy interventions aimed at protecting and preserving forests.

| Trees Yes Please |

Mads Mørup, founder and CEO, planting trees in India.

Friends of the forest

Our ambition is to change our industry from within, and planting trees is one of our many initiatives. A single tree absorbs around 25 kilograms of CO2 per year, essentially compensating for about 140 kilometers of driving in a fossil-fuel-powered car. As we have a strong connection to India – the planet’s third-largest emitter of greenhouse gases – we have chosen to plant silver oak, mahogany, mountain neem, and teakwood at the Dibella Grow farm in Krishnagiri. Because every tree makes a difference.

For each garment sold in this special collection, we plant a tree. Join us in giving back to nature!

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